Heads or Tails

By Dean L. Jones, CPM

The lure of knowing you can spend 99¢ can be quite tempting, particularly when the item just might satisfy the taste you happen to be looking for at the time.  In so doing, making a 99¢ investment cannot hurt, or can it?  Most people have experienced a time to choose at a 99¢ Only store, particularly when you see that over abundance of candies and cookies on the shelves. The thought that may run through your mind would be that there is no harm in spending a few dollars on some sugary treats.  Yet, there are huge negative consequences derived from devouring processed sugar on a regular basis, thereby metaphorically speaking; pennies spent from the wrong side of the coin.

The tail side of the coins spent on processed sugary filled items will bring about health issues ranging from obesity, unexplained headaches, to tooth decay and depending on how many 99¢ tails that are expended, there is a possibility that 70 other serious ailments and diseases could develop over time.  The good news is that the 99¢ Only stores accept pennies turned on heads or the smart side by buying fresh produce.  The 99¢ Only stores are for me a dreamland of fresh fruits and vegetables.  Plus, fresh is an understatement since the produce items turnover nearly every day resulting from the high customer volume.

Stay sugar alert when it comes to spending your pennies.  Consider for a moment the advertisement from HomeTown Buffet that states when you buy one adult meal between the hours of 5 – 8 PM a kid can eat for only 99¢.  Sounds pretty good, but the challenge remains the same as to whether or not 99¢ will land on heads or tails.  The HomeTown Buffett 99¢ offer has a massive tails side due to the unlimited sweet sugary section having everything from cookies, cakes, brownies, ice crème and even cotton candy, which is definitely not an idyllic dinner entrée.  Once you start spending 99¢ toward a child’s demise, without question those coins have all landed on the wrong side of the dinning-out venture.

It can be considered cruel placing a twelve-year old or younger person in such a precarious situation solely to take advantage of a 99¢ bargain.   Few children are prepared to resist a temptation of seeing and/or smelling colorful granulated sugar, water, juice, starch and other questionable flavorings. The ingredients of cotton candy are very old and historically the banquet tables of the European aristocracy ate the cotton candy mainly because the common man could not afford it, as at that time processed sugar was so rare a commodity that it was kept under lock and key. Today, with all of the illness that processed sugar causes, locking it up is symbolic to using the head side of the coin–smart!

Dean Jones, Ethics Advocate, Southland Partnership Corporation (a public benefit organization), contributes his view on health attributes derived from foods & beverages.

Author: spirit