Imperfect Harmony

By Dean L. Jones

The year was 1971 when a familiar commercial soda jingle ‘I’d Like to Buy the World a Coke’ shared the phrase to teach the world to sing in perfect harmony.  Understatedly, this jingle chanted about wanting to grow apple trees and honey bees surrounded by snow white turtle doves when the very product that it represents is filled with a destructive inflammatory processed sugar.

Unfortunately, clever advertising are duty-bound for major corporate executives to activate increased sales.  Advertising departments/agencies are pushed by corporate executives and shareholders to produce hogwash messages like I’d like to have the world to sing in perfect harmony, all the while representing a sugary soda that is the real thing for contracting diseases.

Even so, yet once again in an effort to capture minds and have people buy more soda, starting this month Coca-Cola is producing an ad campaign consisting of printing song lyrics on their soda cans.  This corporation believes that consumers will enjoy reading lyrics from rock ‘n’ roll classics and thereby increase sales.  This line of thinking appears to be catchy as Coca Cola’s big rival Pepsi is planning to decorate its cans and bottles in custom ‘Emoji’ designs called ‘PepsiMojis.’

Our bodies require hormone insulin to drive glucose from the bloodstream into cells and too much sugary soda can cause cells to become resistant to the effects of insulin.  When this happens, the pancreas must make even more insulin to remove the glucose from the bloodstream, so insulin levels in the blood go up.  Too many people are being diagnosed with this condition known as insulin resistance, and consequently making the aforementioned ad campaigns counterproductive to good health.

Insulin resistance is the next step towards contracting type 2 diabetes and/or heart disease.  In view of that, it seems highly suspect for foodstuff executives to overtly encourage people to increase their soda consumption, especially when as little as one can of soda per day has been scientifically linked to contracting type 2 diabetes.

This is attributable to how processed sugar dispenses large amounts of fructose that does not lower the hunger hormone (ghrelin) in the same way as glucose (human body’s key source of energy).  Sodas are essentially liquid sugar that does not work to make you feel full, so you continue to eat and more than likely will eat extra sugary calories to expedite that sought after feeling of fullness.

Science research reveals how drinking sugary sodas are easily linked to gaining unwanted weight.  In addition, too much of it overloads the liver organ and that fructose is turned into fat.  While part of the fat remains in the liver, a considerable amount of fat gets shipped out as blood triglycerides, which can contribute to a non-alcoholic fatty liver disease.  Thus, to achieve a more perfect dietary harmony align with living SugarAlert!
As a strategic alliance strategist, Dean shares his best viable practices on behalf of a public benefit organization named the Southland Partnership Corporation.