By Dean L. Jones, CPM<\/p>\n
The middle decades of the 20th<\/sup> century spewed a lot of product advertisements, particularly claims about nutrition.\u00a0 But most of the information shared was pure hype simply to sell more products.\u00a0 In 1943, the Sugar Association was formed by prominent sugar industry businessmen.\u00a0 This group started with two divisions where one focused on public education and communication called Sugar Information, Inc. and the other was its Sugar Research Foundation that studied processed sugar’s role in food.<\/p>\n The Sugar Association is still working and striving to convince health professionals, media, government officials and the public about sugar’s goodness.\u00a0 Sadly, this group bears no responsibility for the mess people are in today regarding a lack of understanding and an unwillingness to see the dangers of eating too much processed sugar.\u00a0 The Sugar Association ran countless advertisements that are now viewed as preposterous due to their outlandish claims that were designed to persuade the public to eat more processed sugar.<\/p>\n For example, the Sugar Association produced a black and white print ad that read: \u201cHave a soft drink before your main meal.\u00a0 We know it sounds odd\u2014but it can work.\u00a0 Spoil your appetite by eating something with sugar.\u00a0 Sugar works faster than any other food to turn your appetite down, your energy up.\u00a0 Then when mealtime comes, you\u2019re less apt to overeat.\u00a0 Willpower never tasted so good.\u00a0 Sugar\u2026 only 18 calories per teaspoon, and it\u2019s all energy.\u201d\u00a0 Here is another black and white that read: \u201cSnack on some candy about an hour before lunch.\u00a0 Surprise!\u00a0 Sugar isn\u2019t a bad guy.\u00a0 The sugar a soft drink or ice cream cone, shortly before mealtime, turns into energy fast.\u00a0 And that energy could be just the energy you need to say \u2018no\u2019 to those extra helpings at mealtime.\u00a0 That\u2019s why sugar is a good guy.\u00a0 Surprise!\u00a0 Sugar\u2026 only 18 calories per teaspoon, and it\u2019s all energy.\u201d<\/p>\n Naturally, the C & H Pure Cane Sugar Company is still making false claims.\u00a0 Their web site reads: \u201c\u2026obesity is the result of eating too much food, especially those with high-caloric content.\u00a0 It’s easy to point a finger at sugar as the reason for obesity. Science, however, doesn’t support that view.\u2019<\/i>\u201d \u00a0C & H should read a little more where science explicitly supports the view that eating processed sugar does promote weight gain.<\/p>\n Science is able to detail how when you eat sugary-filled foods excessively, the pancreas organ must produce a large amount of insulin at once, prompting your body to start storing fat. \u00a0The insulin surge then causes your blood sugar levels to drop quickly, leaving you feeling tired and hungry again.\u00a0 Sugar negatively changes the body\u2019s behavior, sort of like how excessively drinking alcohol can cause one to lose their job, where the job lose resulted from the effects that alcohol produced and not alcohol itself.<\/p>\n